Its popularity kept spreading throughout the 18th and 19th century, and continued to grow in modern times. In 1967, Perry Ellis International chairman and CEO George Feldenkreis, known as the Guayabera King, first established his business in Miami, making the signature statement of Latin style accessible to a broad audience, from hipsters to hispanic traditionalists.
Thus, an enduring symbol of Latin culture was born. From a work shirt to a standard of formalwear and from the hillside of Cuba to the world, the Guayabera’s legacy has grown immeasurably, and continues to grow today.
Refined but relaxed, some might say it’s the ultimate embodiment of the rich heritage it’s a part of.